To some degree this is true. Bikram Yoga is case in point. I tell people I teach Bikram Yoga and they kind of look at me funny. I immediately follow it up with "it's hot yoga." OH! they say.....then the conversation stops because most people don't know much about yoga and especially about hot yoga.
Lately though when I mention Bikram Yoga I get different looks and some say, "oh, I read that article, wow." Yea yea, ok, so there was an article written about Bikram and his teacher training in San Diego. And sure, some of it was sensational and scandalous. But isn't that just good marketing? Bikram has the world talking about him and his yoga.
Soon after the article came out there was a blog post discussing the poor way people talk about yoga and how many people view yoga.